Social

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4 Secrets of People with High Social Value

Most often, it’s movie stars and sports superstars who have a very high social value. A short-cut to assuming the persona of someone with a high social value is to simply pretend that you’re James Bond, Angelin...

The Pricing of Social Innovation

Over-design & over-price products / services Whether destined for emerging markets or developed markets, firms make similar mistakes when designing and pricing social innovations. First of all, they miss o...